It must be something that uniquely identifies your namespace within your contract and its inherited contracts. The Upgrades Plugins help to check that you do not have duplicate namespaces in a contract or its inheritance list.
OpenZeppelin Contracts uses namespace IDs based on contract name, such as openzeppelin.storage.ERC20 and openzeppelin.storage.Ownable.
If you are writing your own contracts with namespaces, you can use your own convention for your namespace IDs as long as they are different from each other and anything that you inherit.